Online marketing wins million-dollar business for brands: Facts successful entrepreneurs know for the best
It was 1994. A man in his thirties left his well-paid wall-street job and moved to a little office space in Seattle. He had summoned a start-up of his own with a registered office dusted off from an unused garage. This man sat in a less fashionable chair, went through files and answered calls at the midst of extension cables, wires that carelessly tangled around him. But, the striking thing is the board that hung on the wall above his head which read - AMAZON. The man in the story was Jeff Bezos, now the richest man in the world with a net worth of 160 billion dollars!
What Amazon got it right and others didn’t?
Amazon leveraged the possibilities of online marketing before competitors got there.
They understood that the largest consumer market on earth waited for them on the internet. And they introduced online shopping which was pretty new to customers then. Their powerful idea to deliver all kind of products through the web in the most convenient way for customers worked out perfectly. Billions of internet users in the web turned to its customers making them rich, awesomely rich and ultimately the most valuable company in the world surpassing Microsoft.
The fact is, customers easily accepted the idea of shopping through the internet. It was a new experience to customers and they found it extremely convenient because the products they wanted reached their doorstep on the estimated date as the website promised. Amazon stayed authentic and this made them outstanding.
Those who became customers in the initial wave explained their online shopping story to friends and from them to their friends and it went on. It is the online shopping experience that spread from people to people, millions to millions eventually. The offers, discounts or even rewards just keep the existing customers more engaging and happy, but every fresh user comes to the website for a new experience and Amazon provides it without a fail every time.
Online marketing is the best marketing of our times
Billboards and the big hoardings planted on fields along the side of highways was once a trending offline marketing tool. But how often we remember or pay attention to such banners while driving nowadays? Chances are seldom. The irony is that we notice the ad of the same company if we see it on our mobile phones, likely in between games when online-ads pop up or while surfing websites for some information.
Television popularized ads. Before the internet was put into its full use, brands around the globe easily gained more customers through video ads that come in between 80’s & 90’s TV shows. That was compelling for the customers during that part of history because it worked well with their cohort. But as years passed by, consumers got bored with ads appearing on televisions. They seemed less trustable because it was so common; viewers grew skeptical towards these kinds of offline marketing methods. Today a consumer believes in reviews and ratings on the internet more.
It is estimated that 93 percent of customers go through reviews of the product on the internet before making a purchase decision.
Video ads are one of the powerful tools in online marketing, not the ones that interrupt your favorite TV show, but those playing on YouTube which is an online platform for sharing videos.
YouTube ads are nowadays making a huge impact on businesses worldwide. Big brands are competing with innovative, creative short video ads that impress new user instantly turning them into their customers.
Targeting the right audience online makes your brand a hit!
What a successful entrepreneur does is simple- they target the right audience who wants their products and services through the right medium of communication.
Today, the internet is considered a basic human need by world societies along with water, food, and electricity. So, the right channel for reaching people is the internet and online marketing is the key to gain customers in this digital world.
How internet users become your customer?
Users who visit pages of your website become your brand’s online customer technically. If the user signs up for your website, it’s a bonus because you have gained one more reliable online customer who needs frequent updates from your brand.
The challenge is that an average of 7 billion people uses the internet every day. From, this population on the web, you have to figure out the target audience or user communities that may buy your product or need your services. Bringing these users to your brand’s website determines your success in the internet and right digital marketer can do it effectively for you.
A Digital marketer formulates the best online marketing program for a brand. The entire plan works out through a series of online marketing activities. They are:
Email Marketing – blasting promotional emails to the target audience. Customer clicks on the link that comes along with a promotional message that gets redirected to the brand’s website.
Social Media Marketing – Bolstering presence of brands on social media platforms like Facebook, Twitter, Instagram and a lot more.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – A set of strategies that brings traffic to the website and maintains it on the top of Search Engine Result Pages (SERPs).
Online Ad Campaigns - Pay-Per-Click (PPC) advertising, Google Ads, Facebook Ads, Instagram Ads, and LinkedIn ads are pitched to targeted users in this activity.
Video Marketing - Using videos to promote a brand or its products, services in video sharing websites like YouTube, Facebook, Instagram, and other social media platforms. Social video marketing is getting trendier and is likely to become central among online marketing strategies in the future.
To know the best online marketing plan for your brand, get connected with our team of marketing experts at Design Thumbprint. Call us anytime at 405-655-5844 or drop your queries at firstname.lastname@example.org.