Everything You Need To Know About Lead Generation

Everything You Need To Know About Lead Generation

What is Lead Generation?

In modern marketing process, lead generation is the beginning of consumer interest and inquiry to a particular product or service. It allows business owners to bring potential customers and ultimately guide them on the path of purchasing. The purpose of generating leads may vary in different companies, but the main goal is to get prospects that drive sales for their business.

Why is Lead Generation important?

Lead generation is the primary key to building a successful business. In order to make effective sales, it is necessary to have qualified leads. In recent years, with the advancement of new online and social media techniques, the buying process has progressed to a different level. The business owners ought to find new ways to reach out to the buyers.

Lead generation is beneficial for both the seller and the buyer. It allows buyers to get information about a desired product or service from several businesses and the seller to pitch their product or service to those buyers who have given them permission.

Basics of Lead Generation

Let’s begin with the basics. What does a lead mean to your company? A lead is a consumer/person who exhibits a potential interest in a particular product or service. Leads are obtained mainly through referrals from an existing customer or direct response through advisement or publicity.

Lead generation can be categorized into two categories: inbound and outbound.

  • Inbound Lead Generation

    Inbound lead generation helps in delivering more quality leads into your sales pipelines through channels such as blogs, search engines, and social media. How do you build a relevant inbound lead generation strategy? You need to focus on creating interest through valuable content and then figure out a platform to drive profitable audience attention.

    The different inbound lead generation tactics comprise of:

    • Content and SEO - Once you create an impactful content start promoting it on social channels which in turn will boost your SEO rankings.

    • Website - This is the platform where you can convert browsers into actual leads.

    • Blog - Blogs are the perfect place to build trust among your potential buyers.

    • Social Media - Through various social media channels you can direct abundant information to your customers.

  • Outbound Lead Generation

    Outbound lead generation involves reaching out to customers through general media advertising and in-person contact. It includes paid marketing tactics, both online and offline. While inbound lead generation works for broad lead generation activities, outbound acts as a driving force to strengthen your inbound efforts and aim for specific opportunities.

    The various outbound lead generation channels include:

    • Email Marketing- This is a vital element of every marketing campaign. According to a survey, it is the most used lead generation tactic.

    • Pay per Click Ads - For PPC on search engines, you pay for each click on your ad. This is a great way to draw attention to your latest offerings

    • Direct Emails - Direct emails might be something that used to be done in the past but still is an effective tool for targeted marketing.

    • Display Ads - These are generally used to target actions strategically. Through display ads, you can reach out to your main audience and generate leads in a mass number.

If you combine both inbound and outbound lead generation strategies there can be a dramatic increase in the number of potential customers that will enhance your business sales and revenue.

If you are a running a local business in Oklahoma and wish to boost up your business through lead generation services, contact Design Thumbprint for a free consultation.