Everything You Need To Know About Marketing In Election Season.
2016 elections are in the air! Presidential candidates are on hotfoot and so are the marketers. During election season the markets are predicted to slump down. Businesses save their resources and time during the period of uncertainty. Uncertainty due to political issues or ambiguous state of economy. A best business strategy will be to utilize and manipulate any situation to the benefit of the business. Elections are unpredictable but not marketing. Right kind of marketing always reaps benefits. Digital marketing has soared up since the previous election campaign. Politicians use digital media to reach their targeted audience. During the election season the marketers have to do their business as usual.
1. Identify your audience.
Different regions support different parties. Do a thorough study to understand the local sentiments and use politically supportive approach to promote your brand. Common people look up to sources /brands supporting their leader.
2. Use Digital Media.
Digital media has taken an upper hand as a platform for campaign since 2012 elections. Political campaigns go viral on social media and so is 2016 election campaign. People everywhere are talking about elections and the volume of people on social media is high around this time. So use this opportunity to promote your business by digital marketing. Using election related hash tags"#" in your campaigns is one simple trick
3. Customize your product.
During election season people are obsessed with election news and products. Customizing your brand name helps that way. For instance Pizza hut came up with "The Pizza Party". Create innovative ads that are on the lines of politics, as millions of people follow politics during election season and your brand could get also be a part of it.
4. Engage in Social Talks.
Have dedicated personnel to engage your brand in social talks through Twitter, Facebook, etc... 2016 Election season has seen a huge wave of activities in social media. Entire nation has taken to social media to follow the election debates and all the actions. Digital marketing can be utilized to its fullest at these times when we have most of our audience active in it. Posting regular updates and interact with customers on the issues of their interest.
5. Think Ahead.
2016 Election is as unpredictable as it has been all these years. Uncertainty is looming in the air about political and tax reforms. If you are into business and you be on your toes to track the development. With the instant access to developments and statistics online, you can plan your moves to reduce the impact of election onto your business.
Election years need not be haunting you down. Use data and drive your business through digital marketing.